Mktg Essay Example | Topics and Well Written Essays - 500 words - 1

Mktg - Essay Example use of recycled material is a strategy that is environmentally friendly because it reduces the need to use natural resources such as petroleum for packaging purposes. Another environmentally friendly packaging strategy is to reduce the amount of packaging material used. Companies can use environmentally friendly raw materials in their packaging process. Firm can also utilize reusable containers. Packaging specifications determined by product density encourage shippers to tender loads in densities that make the best use of the equipment’s weight and volume capabilities. Carrier specifications for protective packaging reduce the likelihood of damage to products while they are being carried. A principle that I found surprising out of the 10 material handling principles discussed in the chapter is the life cycle cost principle. I did not realize that companies have to pay close attention to the useful life of the equipment used for packaging. A second principle that I found surprising was the automation principle. To me automation was a technique that was only used for production purposes. In a fragmented logistic structure logistic activities are managed in multiple departments throughout an organization. A unified logistic structure is different because the logistic functions are handled by a single department. The unified logistic structure is better positioned than the fragmented structure to achieve coordination among the various activities. Relevancy can be facilitated by developing mutually beneficial relationships with key customers. Responsiveness reflects the degree to which an organization can accommodate unique or unplanned customer requests. Flexibility is predicated on avoiding early commitment to an irreversible course of action. One asset related productivity concern involves space utilization, or the percent of available space that is actually being used. Excess capacity can be unproductive because it may result in the purchase of additional